Our core values are empowerment, sustainability, and conservation. We also stand for human rights, most importantly, the right of every human to be free, think and express themselves, and to love and be loved. Ethical production, fair trade, and environmentally conscious business are just the beginning. We have an obligation as global citizens to do more. Our mission is to use our voice to advocate for communities in need, our time to empower the marginalized, and our energy to fight for vulnerable people and animals everywhere.