Charm It!

HELLO! We're CHARM IT!, the ultimate charm jewelry experience for ages 4 and up. In other words, the most amazing charm company... EVER!

We believe it's the little things, like DETAILS, surprises, and quality, that have the biggest impact. Our mission: cultivate CONFIDENCE and empower kids to express themselves through epic CHARM IT! collections! With over 50 million charms sold since 2000, we get super excited about all of the SMILES we've inspired.

The infinite selection and endless possibilities of our signature and co-branded collections are always FUN, timeless, yet ever-evolving. DESIGN is key and SAFETY is our commitment. Find CHARM IT! worldwide, exclusively at independent specialty retailers, premium department stores, and, of course, on the wrists of HAPPY kids everywhere!

45 products found in Charm It!

Charm - Gold Flying Unicorn
  • $ 6.00
Charm - Red Fox
  • $ 6.00
Charm Bracelet - Rainbow Heart Link Chain
  • $ 10.00
Charm Bracelet - Gold + Pastel Stars
  • $ 12.00
Charm - Princess Kitty
  • $ 6.00
Charm - Gold Unicorn Donut
  • $ 6.00
Charm Bracelet - Gold Chain
  • $ 7.00
Charm Bracelet - Silver Chain
  • $ 7.00
Charm Bracelet - Gold Heart + Rainbow Beads
  • $ 12.00
Charm Necklace - Gold Heart + Rainbow Beads
  • $ 14.00
Charm - Caticorn
  • $ 6.00
Charm - Disney: Gold Castle
  • $ 6.00
Charm - Disney: Gold Minnie Cupcake
  • $ 6.00
Charm - Disney: Gold Glitter Mickey Mouse Icon
  • $ 6.00
Charm - Gold Ice Cream Cone + Shaking Sprinkles
  • $ 6.00
Charm - Glitter Dinosaur
  • $ 6.00
Charm - Glitter Rainbow
  • $ 6.00
Charm - Cupcake
  • $ 6.00