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In 2018, we set out on a journey to create a brand that showcases rare endangered species, advocates for sustainable, ethical production and consumerism, and raises funds for youth empowerment programs around the globe.
The story begins with Axol the axolotl, an adorable little salamander struggling to survive in their habitat due to urbanization.
Axol the axolotl is the main character in our book series that aims to teach children important lessons of environmental conservation, human and animal rights, and kindness towards everyone and everything on this planet.
We are committed to sustainability and thrive to be as eco-conscious as possible. From the idea stage to the hands of our customers, we have taken steps to reject plastics, reduce emission, and even offset our carbon footprint by planting trees.