Axol & Friends

In 2018, we set out on a journey to create a brand that showcases rare endangered species, advocates for sustainable, ethical production and consumerism, and raises funds for youth empowerment programs around the globe.

Our core values are empowerment, sustainability, and conservation. We also stand for human rights, most importantly, the right of every human to be free, think and express themselves, and to love and be loved. Ethical production, fair trade, and environmentally conscious business are just the beginning. We have an obligation as global citizens to do more. Our mission is to use our voice to advocate for communities in need, our time to empower the marginalized, and our energy to fight for vulnerable people and animals everywhere.

The story begins with Axol the axolotl, an adorable little salamander struggling to survive in their habitat due to urbanization.

Axol the axolotl is the main character in our book series that aims to teach children important lessons of environmental conservation, human and animal rights, and kindness towards everyone and everything on this planet.

Our very first product was our axol plushies. Originally made of recycled polyester and only manufactured in pink, we hand dyed each one to offer 5 color options!

We are committed to sustainability and thrive to be as eco-conscious as possible. From the idea stage to the hands of our customers, we have taken steps to reject plastics, reduce emission, and even offset our carbon footprint by planting trees.

Our new retail packaging provides a completely plastic free display. And we have recently switched from recycled plastic-based fabrics to organic cotton, a more biodegradable and marine-life friendly material.

5 products found in Axol & Friends

Stuffed Animal - Axol Plush - Pink (Weighted)
  • $ 32.00
Enamel Pin - #SaveAxol
  • $ 12.00
Enamel Pin - Happy Peach Axol
  • $ 12.00
Stuffed Animal - Axol the Axolotl - Blue
  • $ 26.00
Stuffed Animal - Axol the Axolotl - Black + Purple
  • $ 26.00